VOLUME4
CHAPTER XXVIII
A SHORT HISTORY OF COFFEE ADVERTISING
Early coffee advertising―The first coffee advertisement in 1587 was frank
propaganda for the legitimate use of coffee―The first printed
advertisement in English―The first newspaper advertisement―Early
advertisements in colonial America―Evolution of advertising―
Package coffee advertising―Advertising to the trade―Advertising by
means of newspapers, magazines, billboards, electric signs, motion
pictures, demonstrations, and by samples―Advertising for retailers―
Advertising by government propaganda―The Joint Coffee Trade
publicity campaign in the United States―Coffee advertising efficiency
Page 431
CHAPTER XXIX
THE COFFEE TRADE IN THE UNITED STATES
The coffee business started by Dorothy Jones of Boston―Some early
sales―Taxes imposed by Congress in war and peace―The first
coffee- plantation- machine, coffee- roaster, coffee- grinder, and
coffee- pot patents―Early trade marks for coffee―Beginnings of the
coffee urn, the coffee container, and the soluble- coffee business―
Chronological record of the most important events in the history of
the trade from the eighteenth century to the twentieth Page 467
CHAPTER XXX
DEVELOPMENT OF THE GREEN AND ROASTED COFFEE BUSINESS IN THE UNITED
STATES
A brief history of the growth of coffee trading―Notable firms and
personalities that have played important parts in green coffee in the
principal coffee centers―Green coffee trade organizations―Growth
of the wholesale coffee- roasting trade, and names of those who have
made history in it―The National Coffee Roasters Association―
Statistics of distribution of coffee- roasting establishments in the
United States Page 475
CHAPTER XXXI
SOME BIG MEN AND NOTABLE ACHIEVEMENTS
B.G. Arnold, the first, and Hermann Sielcken, the last of the American
"coffee kings"―John Arbuckle, the original package- coffee man―
Jabez Burns, the man who revolutionized the roasted- coffee business
by his contributions as inventor, manufacturer, and writer―Coffee
trade booms and panics―Brazil's first valorization enterprise―War？time government control of coffee―The story of soluble coffee Page
517
CHAPTER XXXII
A HISTORY OF COFFEE IN LITERATURE
The romance of coffee, and its influence on the discourse, poetry, history,
drama, philosophic writing, and fiction of the seventeenth and
eighteenth centuries and on the writers of today―Coffee quips and
anecdotes Page 541
CHAPTER XXXIII
COFFEE IN RELATION TO THE FINE ARTS
How coffee and coffee drinking have been celebrated in painting,
engraving, sculpture, caricature, lithography, and music―Epics,
rhapsodies, and cantatas in praise of coffee―Beautiful specimens of
the art of the potter and the silversmith as shown in the coffee service
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